Snap Partner Summit 2024: Snapchat Unveils Major Updates for Users, Creators, and Businesses
The atmosphere was abuzz at the Snap Partner Summit (SPS) 2024 as Snapchat pulled back the curtain on a slew of platform updates designed to take user experience, creativity, and community building to new heights.
Among the key announcements were a platform makeover, an enhanced AR Lens Studio, and fresh tools tailored for creators and businesses. The revamped profile design streamlines navigation, honing in on communication, photography, and entertainment, while the improved AR Lens Studio empowers developers to craft cutting-edge AR experiences, including the innovative AI-powered Easy Lens for swift AR creation.
The summit spotlighted updates for creators, making it easier to toggle between personal and public accounts, as well as introducing new features like pinning favorite Snaps and enhanced engagement tools. In the GCC region, Snapchat remains a powerhouse, with users averaging 45 app opens per day.
Hussein Freijeh, Vice President of Snap Inc. in MENA, underscored the platform’s pivotal role in connecting users and nurturing the region’s creator community. He highlighted that the new updates are poised to drive deeper engagement and unlock fresh opportunities for creators and brands alike.
