Snap Inc. Expands Presence in Saudi Arabia with New Office and Creator Hub
In a bold move to deepen engagement with its 25 million monthly active users in Saudi Arabia, Snap Inc. has announced the establishment of a new office and the Kingdom’s first Creator Hub named “Majlis Snap for Content Creators” in the JAX district of Diriyah, a suburb of Riyadh. This strategic expansion underscores the company’s commitment to supporting the local community of creators while driving impact for partners and clients.
Official Opening Ceremony Attended by Evan Spiegel
To mark the occasion, Snap Inc.’s co-founder and CEO, Evan Spiegel, visited the Kingdom to officially inaugurate the new office. The ceremony was graced by the presence of Saudi Minister of Investment (MISA) Khalid Al-Falih and Minister of Communications and Information Technology (MCIT) Abdullah Alswaha. The event also featured a conversation between Jomana Alrashid, CEO of SRMG, and Evan Spiegel, shedding light on Snap’s journey and popularity in the Kingdom.
Snapchat: A Digital Hub for Saudi Arabia
With 25 million monthly active users in Saudi Arabia, Snapchat has become a vital platform for digital connectivity in the country. The app reaches 90 percent of 13-34-year-olds and is opened on average 50 times per day, cementing its position as a top choice for staying connected in KSA. Snapchat’s emphasis on authenticity, creativity, and community resonates deeply with Saudi audiences, offering a space for users to express themselves freely.
Majlis Snap for Creators: Nurturing Local Talent
The newly established Creator Hub, Majlis Snap for Creators, will provide hands-on support, educational programs, and collaborative opportunities to nurture and grow local talent thriving on the platform. The initiative aims to fuel creativity and innovation among Saudi creators, further solidifying Snapchat’s presence in the region.
Empowering Businesses and Advertisers in Saudi Arabia
As Snap Inc. expands its operations in the Kingdom, businesses and advertisers will have the opportunity to reach and engage with large, highly engaged audiences. With the number of active advertisers quadrupling in the last three years, Saudi Arabia has emerged as a key market for brands operating in the region. Snap Inc. is dedicated to providing innovative tools and technologies to help businesses unlock the full potential of this dynamic market.
Driving Human Progress through Technology
Snap Inc., a technology company at its core, aims to contribute to human progress by empowering individuals to express themselves, live in the moment, learn about the world, and have fun together. Through its core products, including Snapchat, Lens Studio, and Spectacles AR glasses, Snap continues to innovate and connect people in meaningful ways.
