Fragrance: The Heartbeat of GCC Households
In GCC households, fragrance is more than just a nice smell – it’s a mood influencer, a well-being enhancer, and a tradition deeply rooted in daily life. With a regional fragrance market valued at nearly USD 3.76 billion in 2024 and continuing to grow, scent is at the center of creating warm, welcoming, and emotionally uplifting spaces.
The Clorox Company’s Scentiva range is leading the charge in combining fragrance with top-notch cleaning excellence. Through partnerships with the world’s top fragrance houses, Scentiva has crafted unique scents that go beyond disinfection, turning cleaning into an opportunity to boost well-being and set the perfect mood. To better understand the role of fragrance in GCC households, The Clorox Company teamed up with Censuswide, an independent market research consultancy. The survey revealed that a staggering 97% of households across the GCC use fragrance to create a special atmosphere at home, with nearly 50% of respondents from KSA emphasizing the importance of fragrance in enhancing mood and creating a welcoming environment.
Reasons for using fragrance vary, with 46% promoting relaxation, 22% energizing the space, and 18% fostering calmness. The survey highlights the scientifically proven link between the sense of smell and mood, showing that KSA residents view fragrance as a powerful emotional well-being tool. 63% of respondents consistently use scents to enhance their mood, showcasing fragrance as a key element in fostering positivity and comfort while maintaining cleanliness.
A Shift in Home Care Preferences
In KSA, 93% of residents clean their homes not just for hygiene but also to create a pleasant mood and atmosphere. Over half of respondents prioritize long-lasting fragrances that help set the mood, ensuring the home feels inviting even after cleaning. During significant events like Ramadan and Eid, traditional cleaning practices are observed by a majority of KSA households, emphasizing the role of fragrance in creating a welcoming environment.
Modern Cleaning Meets Emotional Well-Being
With 69% of KSA respondents considering fragrance essential for creating the desired home ambiance, the survey reveals a trend towards modern cleaning techniques. Changes include increased frequency, a shift towards store-bought products, and the adoption of modern cleaning tools. Fragrance plays a positive role in enhancing mood and well-being for 63% of KSA respondents, contributing to a clean atmosphere, luxury, relaxation, and personal comfort.
Clorox Scentiva: Leading the Way in Fragrance-Driven Home Care
The Scentiva range offers a variety of fragrances that cater to emotional and sensory preferences, transforming cleaning into a sensory experience. Signature scents like Lavender for relaxation, Red Sea Breeze for calmness, and Japanese Spring Blossom for joy align perfectly with the preferences of KSA consumers, providing superior cleanliness and an uplifting home environment in every room.
