HONOR Unveils ALPHA PLAN to Transform into Global AI Device Ecosystem Leader
In a groundbreaking move, global technology brand HONOR has introduced the HONOR ALPHA PLAN, a strategic initiative aimed at propelling HONOR from a mere smartphone manufacturer to a dominant force in the global AI device ecosystem. The visionary three-step plan outlines the radical measures HONOR will undertake to usher in a new era of intelligence, while urging the industry to collaborate in creating an open, value-sharing ecosystem that unleashes the full potential of humanity, ultimately benefiting all mankind.
CEO James Li’s Call to Action
James Li, the CEO of HONOR, emphasized the transformative impact of the AI revolution on the device industry, stressing the need for unity in tackling the challenges and opportunities presented by AI technology. He called for genuine openness within the industry to fully embrace the exciting future of AI, rallying for collective action to shape the intelligent world ahead.
The Symbolism Behind HONOR ALPHA PLAN
The choice of the name “HONOR ALPHA PLAN” carries profound symbolic significance. The term “Alpha” signifies HONOR’s unwavering pursuit of technological excellence, while the Chinese character for humans embedded in the lowercase letter “α” underscores HONOR’s dedication to human-centric innovation. This fusion of Eastern and Western symbolism encapsulates HONOR’s global vision and ambition to deliver value to consumers worldwide.
The Three Steps of HONOR ALPHA PLAN
The strategic roadmap of HONOR ALPHA PLAN unfolds in three key steps. The initial phase focuses on developing an intelligent phone with human-centric AI capabilities to maximize human potential. Subsequent steps involve expanding the AI ecosystem boundary in the physical AI era and advancing towards co-creating a new paradigm for civilization in the AGI era.
Leading AI Technology for the Agentic AI Era
HONOR showcased cutting-edge AI technology during the keynote address, including the world’s first GUI-based personal mobile AI agent that revolutionizes daily convenience through intelligent features.
HONOR’s AiMAGE imaging technology, powered by the AI Kernel, promises unparalleled image quality enhancements through device-cloud AI models. The brand aims to integrate more intuitive AI features into its smartphones, with the new AI Upscale feature set to debut on the HONOR Magic7 series in March.
HONOR also introduced groundbreaking all-ecosystem file-sharing technology and announced plans to incorporate AI Deepfake detection in its flagship devices, reinforcing its commitment to innovation and user experience.
Co-creating an Open, Value-sharing Ecosystem with Global Partners
HONOR’s strategic vision extends to collaborating with global partners to co-create an open, value-sharing ecosystem in the physical AI era. The company plans to invest over USD 10 billion in the next five years to drive this collaborative effort.
As HONOR envisions the coexistence of carbon-based life and silicon-based intelligence in the AGI era, CEO James Li invites industry stakeholders to unite in maximizing human potential and embracing an intelligent world together.
Industry leaders from Google Cloud, Qualcomm Technologies, CKH Group, Orange, Telefónica, and Vodafone joined HONOR on stage for a tree-lighting ceremony symbolizing the collaborative development of an AI device ecosystem that serves consumers worldwide.
HONOR’s commitment to consumer-centricity is exemplified by its pledge to provide seven years of Android OS and security updates for the HONOR Magic series in the EU market, alongside accelerated sustainability initiatives to achieve operational carbon neutrality by 2040.
**HONOR Unveils Ambitious Plan for Carbon Neutrality by 2050**
In a groundbreaking announcement, HONOR revealed its bold strategy to achieve carbon neutrality across its entire supply chain and product lineup by the year 2050. This ambitious commitment underscores the company’s dedication to environmental sustainability and combatting climate change.
**Dazzling Displays at MWC Barcelona 2025**
Stealing the spotlight at MWC Barcelona 2025, HONOR showcased a range of new products designed to captivate international consumers. Leading the pack was the stunning AI PC HONOR MagicBook Pro 14, featuring a sleek Vine-leaf curved design and a feather-light body. Powered by HONOR Turbo X, this powerhouse delivers unparalleled performance and boasts record-breaking battery life.
For those seeking a seamless learning and office experience, the HONOR Pad V9 stole the show with its ultra-thin body, cutting-edge 2.8K HONOR Eye Comfort Display, and best-in-class battery performance. Meanwhile, fitness enthusiasts rejoiced at the launch of the HONOR Watch 5 Ultra, a blend of style and intelligence offering up to 15 days of battery life to keep users on track with their fitness goals.
Not to be outdone, HONOR introduced the revolutionary HONOR Earbuds Open, a pair of ergonomic earbuds that deliver immersive sound while supporting AI-powered translation and real-time interpretation.
**Immerse Yourself in Innovation at the HONOR Booth**
From March 3-6, visitors to MWC Barcelona 2025 can experience the future of technology at the HONOR booth, located at Stand 3H10 in Hall 3, Fira Gran Via. Here, attendees can explore the latest innovations from HONOR and its esteemed partners, setting the stage for a new era of connectivity and collaboration.
As a global leader in the AI device ecosystem, HONOR is on a mission to redefine human-device interactions and empower consumers in the age of artificial intelligence. By fostering open collaboration and creating a value-sharing ecosystem with industry partners, HONOR is breaking boundaries and shaping the future of technology.
For more information on HONOR and its innovative products, visit the official website at [www.honor.com](http://www.hihonor.com/) or reach out via email at [newsroom@honor.com](https://saudigazette.com.sa/themes/saudigazette/mailto:newsroom@hihonor.com).
**Stay Connected with HONOR**
– [Join the HONOR community](https://community.hihonor.com/)
– [Follow HONOR on Facebook](https://www.facebook.com/honorglobal/)
– [Connect with HONOR on Twitter](https://twitter.com/Honorglobal)
– [Follow HONOR on Instagram](https://www.instagram.com/honorglobal/)
– [Subscribe to HONOR’s YouTube channel](https://www.youtube.com/c/HonorOfficial)
*Disclaimer: Snapdragon is a trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.*
**Footnotes:**
1. The HONOR Magic7 Series does not include the HONOR Magic7 Lite. Availability of features may vary by region and channel.
2. Battery life data is sourced from HONOR labs and may vary based on usage habits, environment, and other factors.
