PBIC Launches State-of-the-Art Water Treatment Technology in Partnership with Krones AG
In a bold move showcasing their unwavering dedication to integrating cutting-edge technologies into the Kingdom of Saudi Arabia, Pure Beverages Industry Company (PBIC) has unveiled a revolutionary water treatment technology in collaboration with the renowned German company Krones AG.
This groundbreaking initiative resonates with the Kingdom’s Vision 2030, a strategic roadmap aimed at fostering innovation and introducing the most advanced technologies to the Saudi market. PBIC’s relentless pursuit of progress has culminated in the delivery of pure, high-quality water that meets the most stringent international standards. Every single drop of IVAL and OSKA water undergoes meticulous scrutiny to ensure the production of premium bottled water.
The introduction of this cutting-edge water treatment technology represents a pivotal moment in the water sector, bolstering the company’s ability to offer innovative products that cater to the needs and desires of customers both domestically and globally.
Saad bin Ajlan Alajlan, the General Manager of PBIC, lauded the successful partnership with Krones AG, underscoring the company’s steadfast commitment to leading the way in providing consumers with pure and wholesome water.
Dr. Roland Fellner, Head of Water Treatment Units at Krones AG, extolled the quality of the technology and its role in supporting PBIC’s pursuit of excellence and innovation. He also emphasized that this latest advancement in water treatment technology will propel PBIC to the forefront of the industry, setting a new standard for bottled water quality worldwide.
With an extensive network comprising branches across the Kingdom of Saudi Arabia and a fleet of over 850 vehicles scattered throughout the country, PBIC continues to solidify its reputation for delivering top-notch products and solidifying its position as a trailblazer in the bottled water sector, both domestically and internationally.
PBIC stands out as one of the leading companies dedicated to achieving unparalleled excellence in bottled water quality while meeting customer expectations with groundbreaking and advanced products.
