Saudi Awwal Bank (SAB) Pioneers Innovative “Tap to Activate” Solution
Breaking new ground in the banking industry, Saudi Awwal Bank (SAB) has made history as the first bank in the Kingdom to implement IDEMIA Secure Transactions’ (IST) cutting-edge “Tap to Activate” solution. This revolutionary initiative is a testament to SAB’s unwavering dedication to enhancing customer transactions and delivering a seamless, secure banking experience like never before.
Revolutionizing Payment Experiences with “Tap to Activate”
The game-changing “Tap to Activate” solution seamlessly integrates physical and digital payment experiences, allowing SAB customers to effortlessly activate new payment cards with a simple tap on their smartphone. This service’s robust authentication protocols ensure a secure, convenient, and hassle-free activation process, eliminating the need for traditional methods such as ATMs or phone banking.
SAB and IDEMIA Secure Transactions Join Forces
Bandar Al-Gheshayan, Chief Wealth & Personal Banking Officer at SAB, expressed: “SAB takes immense pride in introducing the innovative “Tap to Activate” solution in the Kingdom, reaffirming our commitment to secure and seamless banking experiences. Through our strategic partnership with IDEMIA Secure Transactions (IST) and cutting-edge technology, we continuously strive to meet our customers’ evolving needs, enhance convenience, support the Kingdom’s digital transformation goals, and set new benchmarks in customer experience.”
Serigne Dia, Vice President of Payment Services, Middle East and Africa, IDEMIA Secure Transactions, commented: “We are thrilled to expand our partnership with SAB through the launch of the groundbreaking ‘Tap to Activate’ solution. In today’s fast-paced world, simplifying user experience is paramount. SAB’s proactive approach in understanding consumer needs and market trends showcases their customer-centric and forward-thinking mindset. By embracing digital solutions and entrusting IDEMIA Secure Transactions, SAB reinforces the high-quality standards we are known for.”
Driving Innovation and Digital Transformation
With a longstanding collaboration history, SAB and IST have previously worked together on eco-friendly rPVC payment cards and premium metal cards for high-net-worth clients. This latest endeavor underscores their joint commitment to innovation and customer-centric financial solutions.
Remaining at the forefront of innovation, SAB is aligned with Saudi Arabia’s Vision 2030 goals of fostering a robust and secure digital economy. By leveraging cutting-edge technologies and introducing secure banking solutions, SAB continues to be a key player in reshaping the financial sector.
A Trusted Banking Institution
Established over 90 years ago, Saudi Awwal Bank (SAB) is one of the largest banks in the Kingdom, playing an integral role in supporting Saudi Arabia’s economic growth and social development. Renowned for its top-tier Wealth & Personal Banking proposition, SAB is a leader in various financial services including trade finance, foreign exchange, digital innovation, and ESG initiatives.
Offering a wide range of integrated financial services, SAB operates under the supervision of the Saudi Central Bank and is a member of the HSBC Group. Following its legal merger with Alawwal Bank, formerly known as the Saudi British Bank (SABB), SAB boasts a paid-up capital of SR 20.5 billion.
