The Birth of a New Era: Advanced Basic Company for Industry Factory
The Kingdom of Saudi Arabia is experiencing an industrial renaissance under Vision 2030, focusing on supporting local content, localizing industry, and transferring knowledge. In line with this vision and the Saudi Green Initiative to reduce carbon emissions, Basic Electronics Co., Ltd. celebrated the foundation stone laying of the Advanced Basic Company for Industry’s factory.
A Sustainable Solution: Air Conditioner Manufacturing
This factory specializes in manufacturing air conditioners to provide sustainable and environmentally friendly cooling solutions, directly contributing to carbon emissions reduction. The ceremony, held in the presence of Madam Dong Meng Zhu, Chairman and CEO of Gree Electric Appliances Inc., took place on Tuesday, April 23, 2024, on a 70,000+ square meter area for the first stage, with plans to employ over 2,000 employees.
A Legacy of Innovation
Established in 1961, the company has been involved in various sectors, including household appliances, air conditioners, monitoring devices, medical devices, and more. Recent strategic transformations have focused on supporting industry localization, with the establishment of the basic factory for smart meters in the Eastern Province showcasing this commitment.
Embracing Technology: A Leap in Industrial Uniqueness
The industrial complex for air conditioner manufacturing marks a significant leap for the company, highlighting a strategic partnership with Gree. The utilization of international technologies, coupled with a focus on localization, sets the company on a path towards industry excellence within the Kingdom.
Building for the Future: Innovation and Development
The first phase of the industrial complex will focus on producing high-efficiency smart air conditioners with VRF technology and photovoltaic energy production. It will also house innovative laboratories, a research and development center, and a training facility. The second phase will expand production to include all air conditioning solution technologies, integrating the latest industrial technology programs worldwide.
Empowering Saudi Talent: A Commitment to Growth
Investing in Saudi talent, capacity building, technology transfer, and localization are key objectives for the company as it implements its industrial vision. The future looks bright as Basic Electronics Co., Ltd. paves the way for a sustainable and innovative industrial landscape in Saudi Arabia.
