Keeta Reveals Q1 2025 Insights: Saudi Food Trends and Delivery Habits
Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, has unveiled a treasure trove of data from Q1 2025. The insights provide a glimpse into what the Saudi population is ordering, how food trends are evolving, and the seamless integration of delivery into daily life. With a vast network of over 30,000 registered delivery riders and 25,000+ restaurant partners across the Kingdom, Keeta’s presence is not only felt but also backed by real-time information on local preferences and behaviors.
Keeta Q1 2025 by the Numbers
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The majority of total orders = Fast Food
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Nearly one in five total orders = Desserts & Beverages
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244 orders placed by one user in Q1 2025
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= fastest recorded delivery
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SR 4,791 = largest order (with traditional Saudi goat feast and 83 items!)
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Regularly among the top 5 of total orders nationwide = Italian cuisine
Tastes That Defined Q1 2025
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Fast food reigned supreme across major cities like Jeddah, Madinah, and Makkah, with Riyadh not far behind.
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Arabic cuisine emerged as a strong contender, particularly favored in Al Ahsa, Riyadh, and Dammam.
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Desserts and beverages gained popularity, representing a significant portion of orders, especially during mid-day and evening hours.
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Italian cuisine maintained a consistent presence in the top 5 across all major cities, reflecting its enduring appeal in Saudi Arabia.
City-by-City Cravings
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Jeddah: Burgers, fried chicken, and soft drinks dominated orders
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Riyadh: High demand for grilled meats and Arabic platters
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Makkah: Known for traditional group meals
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Madinah: A mix of international chains and sweets
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Dammam: Arabic cuisine trumped desserts and drinks
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Al Kharj: Leading in beverage orders
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Al Ahsa: Strong demand for Arabic meals and desserts
Biggest Order? A Feast Like No Other
One of the standout moments of the quarter was a colossal delivery worth SR 4,791, comprising 83 items, making it the largest single order. This delivery pushed the boundaries of on-demand service, arriving so swiftly that it could have outpaced a microwave. Whether it was a grand family feast, a surprise celebration, or a week’s worth of meals in one tap, the order exemplified Keeta’s ability to deliver not just food but scale, speed, and a myriad of flavors.
Alignment with Vision 2030
Keeta’s expansion aligns with Saudi Arabia’s Vision 2030 objectives by empowering local businesses, improving quality of life through technology, and revolutionizing the food delivery landscape with intelligent, scalable logistics.
Keeta, a tech-driven delivery platform connecting consumers with local merchants and couriers, embodies the mission of “We help people eat better, live better.” Committed to offering high-quality, localized products and services, Keeta benefits consumers, merchants, and couriers within the ecosystem. Launched by Meituan (3690.HK), the owner of China’s leading food delivery platform Meituan Waimai, Keeta is at the forefront of shaping the future of delivery services.
