LuLu Hypermarket Launches Seventh Annual “Buy Green Support Pink” Campaign
In a powerful show of support for Breast Cancer Awareness Month, LuLu Hypermarket has kicked off its seventh annual “Buy Green Support Pink” campaign. The initiative aims to raise awareness about breast cancer and provide vital support to the Zahra Breast Cancer Association, a prominent organization in Saudi Arabia dedicated to awareness and prevention.
The heart of the campaign lies in encouraging customers to purchase eco-friendly bags at all LuLu branches, with the proceeds directly benefiting the Zahra Association. This unique approach combines both environmental and social responsibility, offering shoppers the opportunity to contribute to a meaningful cause while also supporting sustainability efforts.
As part of this collaboration, LuLu has arranged a special breast cancer prevention lecture for its employees and set up an interactive awareness booth for shoppers. The booth provides valuable information through brochures and pink ribbons to help further promote early detection and prevention of breast cancer.
Shehim Mohammed, Director of LuLu Saudi Hypermarkets, emphasized the importance of the campaign, stating: “We see this October initiative in partnership with the Zahra Breast Cancer Association as a crucial service for families and women across Saudi Arabia. We urge our shoppers to join us in these noble efforts, which not only support a brighter future but also contribute to a healthier society.”
