TikTok Launches Saudi Arabia’s First-Ever Dedicated STEM Feed
Venture into the world of TikTok, where over one billion individuals gather each month to showcase their authentic selves, seek entertainment, kickstart businesses, or delve into new skills and hobbies. The STEM communities on TikTok have emerged as a raging success, boasting nearly 10 million STEM-themed videos worldwide in the past three years. From captivating experiments to coding and engineering tutorials, the platform serves as a boundless space for STEM creators to disseminate their expertise.
Expanding on TikTok’s educational and knowledge-sharing role, the platform has introduced Saudi Arabia’s inaugural dedicated STEM feed. This feed offers top-tier, verified content in Science, Technology, Engineering, and Mathematics (STEM). This endeavor aligns with TikTok’s overarching mission of nurturing a vibrant community where learning flourishes, exemplified by successful initiatives like #LearnOnTikTok and #BookTok, which have garnered immense engagement globally. With 48% of users in Saudi Arabia acknowledging TikTok as a hub for knowledge sharing and nearly half agreeing that it aids in honing personal skills and hobbies, the STEM feed represents an extension of this influence—reshaping the science experience on TikTok by seamlessly intertwining entertainment and educational content.
Saudi Arabia stands as the pioneering country in the MENA region to unveil this innovative feature, showcasing top-tier Arabic online content linked to future-critical domains. The STEM feed aims to inspire the upcoming generation of Saudi visionaries, innovators, and issue-solvers by fostering deeper engagement in STEM disciplines, sparking curiosity, igniting a passion for exploration, and promoting critical thinking, creativity, and lifelong learning. Featuring an array of creators, educators, and STEM enthusiasts, including @ana.ostori, @qadrat_rawan, @abdullah_yw, and @mechatrook, it unveils a plethora of knowledge to TikTok users in the Kingdom, empowering young minds to unlock their full potential and propel progress.
When selecting content for the STEM feed, TikTok zeroes in on material crafted by esteemed experts in their fields that is not only informative and verified but also captivating and interactive. For Saudi Arabia, the platform homes in on content resonating with the Kingdom’s developmental objectives in accordance with its ambitious Vision 2030, such as propelling digital transformation and erecting a thriving knowledge-based economy where everyone can flourish. By rendering educational content engaging and accessible, spanning discussions on mental well-being to programs fostering academic readiness, the STEM feed sparks curiosity, bridges knowledge divides, and ensures TikTok remains a secure and inclusive space for learning and exploration.
The STEM feed undergoes regional optimization in collaboration with local partners, like Majarra, a premier provider of high-quality, valuable, and credible Arabic content online, to ensure it meets the utmost standards of scientific precision. As part of its enduring vision, TikTok intends to cultivate additional alliances with leading educational platforms, broadening the feed’s offerings and augmenting its impact on STEM education in the region. To uphold the quality and integrity of the STEM feed, all content undergoes meticulous scrutiny and vetting for accuracy and appropriateness by TikTok’s teams in partnership with Common Sense Networks and Poynter.
By melding education and entertainment, the STEM feed stands poised to play a pivotal role in fostering innovation, propelling educational advancement in the region, and equipping young individuals in Saudi Arabia with the tools essential for navigating the future.
