Shocking: 97% of GCC Homes Use Fragrance for Happiness!
Fragrance: The Heartbeat of GCC Households In GCC households, fragrance is more than just a nice smell – it’s a mood influencer, a well-being enhancer, and a tradition deeply rooted in daily life. With a regional fragrance market valued at nearly USD 3.76 billion in 2024 and continuing to grow, scent is at the center ...