LEAP 2025: HONOR Unveils Collaboration with Porsche Design
At LEAP 2025, one of the most highly anticipated tech events of the year, HONOR made a remarkable impact under the theme “LEAP into HONOR AI World” by unveiling its latest collaboration with Porsche Design – the PORSCHE DESIGN HONOR Magic7 RSR. This new device combines cutting-edge AI technology with the sophisticated elegance of Porsche sports car design, setting a new standard in the premium smartphone market.
HONOR’s Expansion Plans and Commitment to Saudi Consumers
Alongside its innovations, HONOR also shared its plans for expansion, focusing on enhancing the local consumer experience and bringing advanced technology and premium service to Saudi customers. This expansion strategy reflects HONOR’s ongoing commitment to providing exceptional experiences to consumers in the Kingdom.
“We are thrilled to be part of LEAP, showcase HONOR’s latest technologies and share our expansion plan in Saudi Arabia for 2025,” Ms. Penny Diao, CMO of HONOR Middle East & Africa, said and added: “Our goal is to provide local consumers with an enhanced tech experience through our innovative products and expanding retail presence.”
PORSCHE DESIGN HONOR Magic7 RSR: A Symphony of Luxury and Technology
With the PORSCHE DESIGN HONOR Magic7 RSR, HONOR aims to enhance users’ daily lives through cutting-edge AI innovations while showcasing a design inspired by premium sports cars, establishing a new benchmark in the premium smartphone market that not only fulfills users’ technological requirements but also embodies a sophisticated style reminiscent of Porsche Design’s luxury heritage.
AI-enabled Excellence in Smartphone Photography
With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, this device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with the advanced 1/1.4″ telephoto sensor plus the industry’s largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses.
The MagicOS 9.0 and AI Features
HONOR has incorporated the all-new MagicOS 9.0 in the device, an industry’s first all-scenario personalized AI operating system that offers advanced tools to meet the diverse needs of today’s users. Unveiling Magic Portal, users can effortlessly access necessary information and services with Portal to anywhere capability, simplifying smartphone operation with a circle and tap action. In addition, the device features AI Deepfake Detection, protecting users from potential deepfake scams.
HONOR’s Strategic Expansion in Saudi Arabia
During the event, Ms. Penny Diao, CMO of HONOR Middle East & Africa, shared the company’s plans for expanding in Saudi Arabia, a key market for the brand’s growth. One of the first steps in this effort is the opening of HONOR’s first Experience Store in Saudi Arabia, located in the luxurious Solitaire Mall in Riyadh.
Looking ahead, HONOR has set ambitious plans to open new Experience Stores across major cities in Saudi Arabia, including Riyadh, Jeddah, Dammam, and Abha, with other cities to follow.
HONOR’s AI Leadership and Partnership with King Saud University
HONOR has always been a leader in integrating AI features into smartphones, unveiling numerous industry-first AI innovations. As part of its commitment to advancing AI in line with Saudi Arabia’s Vision 2030, HONOR has partnered with King Saud University (KSU) to support local innovation through the HONOR AI Club.
Users can now subscribe online to be among the first to experience the all-new PORSCHE DESIGN HONOR Magic7 RSR as soon as it arrives in the Saudi market.
