Naif Alrajhi Investment Launches Saudi Arabia’s First Global Media Representation Services Company
Naif Alrajhi Investment, in collaboration with its outdoor media subsidiary Phi Advertising, is thrilled to introduce Saudi Arabia’s first-ever global media representation services company. This groundbreaking initiative is a result of a strategic partnership with Skyscale Media, a renowned international media representatives in the MENA region.
Offering Innovative Global Media Solutions
This strategic alliance aims to provide Saudi brands and entities with cutting-edge global media expertise and solutions to target international audiences. Through exclusive partnerships with prestigious media outlets in Travel, Lifestyle, News, Sports, Entertainment, and Streaming, such as Conde Nast, NBCUniversal, and Sky Media Europe, Saudi businesses will have the opportunity to reach a wider global audience.
Empowering Brands to Reach Global Audiences
The newly established company will act as a crucial link for businesses looking to expand their global reach. Offering a wide range of media services that include storytelling through content partnerships and outreach through digital and traditional platforms, this entity will also provide access to high-impact visibility platforms like Piccadilly Circus in London and Times Square in New York.
Exclusive Media Partnerships
• Condé Nast: A global leader in travel, luxury, and lifestyle, Condé Nast will offer premium content and experiences to engage audiences worldwide.
• NBC Universal: Home to iconic brands like NBC News and CNBC, this partnership will leverage NBCU’s extensive broadcast and digital reach.
• Sky Media: Bringing premium sports and news brands like Sky News and Sky Sports, Sky Media will provide unparalleled access to international audiences.
• Network18 India: With exclusive rights to CNBC India and CNN News18, Network18 offers a gateway to India’s vast media market.
Driving Economic Transformation
Naif Saleh Alrajhi, Chairman & CEO of Naif Alrajhi Investment, expressed excitement about this launch, emphasizing the potential to connect local brands with global consumers through world-class media offerings. This venture marks a significant milestone for media and advertising in Saudi Arabia.
Positioning Saudi Arabia on the Global Stage
By launching this innovative media representation services company, Naif Alrajhi Investment aims to establish Saudi Arabia as a prominent destination for business and travel. The collaboration combines local expertise with international know-how to provide a platform for brands to engage with global audiences.
Leading the Way in Investment
Naif Alrajhi Investment is a premier investment group in Saudi Arabia with a global presence in 5 countries. With a diverse portfolio spanning 13 sectors, the company is committed to driving innovation and economic growth in the Kingdom and beyond.
About Skyscale
Skyscale is a leading international media representation services company specializing in the MENA region. With a track record of creating value for brands and media owners, Skyscale delivers cutting-edge advertising solutions in high-profile international markets.
