Revolutionizing the AV Industry: NMK Electronics Unveils Cutting-Edge Technologies at NMK InterActiVe 2024 in Riyadh
NMK Electronics, a Midwich Group Company, has set the stage for a groundbreaking event in Riyadh with the launch of its Experience Center and a showcase of advanced Audiovideo (AV) technologies at NMK InterActiVe 2024. The professional AV market in Saudi Arabia is projected to experience a staggering growth rate of over 7% by 2026, driven by Vision 2030 initiatives and substantial investments in entertainment, education, and smart city projects.
Leading the Charge in AV Innovation
As the AV industry in Saudi Arabia continues to flourish, NMK Electronics hosted its premier networking event, NMK InterActiVe 2024, at the Opal Ballroom, Mövenpick Riyadh. The event attracted over 400 professionals from KSA’s thriving AV sector, showcasing cutting-edge technologies, fostering strategic partnerships, and celebrating innovation.
Speaking at the event, Stephen Fenby, Group Managing Director of Midwich, expressed his enthusiasm for the dynamic AV market in Saudi Arabia, stating: “NMK’s unwavering commitment to this region ensures that we remain at the forefront of innovation, collaboration, and growth.”
Pushing Boundaries and Setting Standards
The event drew a diverse audience of partners, vendors, clients, and end-users, solidifying NMK Electronics’ position as a leading distributor in the region. Renowned global brands such as Shure, Epson, Barco, L-Acoustics, Neat, Televic, and Arthur Holm showcased their latest AV solutions tailored for the Saudi market.
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Live demonstration – Shure Axient Digital PSM
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A standout moment of the evening was the live demonstration of Shure’s Axient Digital PSM, a state-of-the-art wireless monitoring system that promises exceptional clarity, reliability, and precision. This innovative technology is poised to revolutionize live audio production in dynamic environments.
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Innovative product showcases
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Epson’s 4K projector, delivering stunning visuals perfect for Saudi Arabia’s burgeoning entertainment and education sectors.
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Arthur Holm’s Dynamic 3, designed to elevate collaborative and professional AV environments.
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Riyadh Experience Center announcement
NMK announced the opening of its new Experience Center in Riyadh, a hands-on facility where partners and clients can explore the latest AV technologies, reinforcing NMK’s commitment to Saudi Arabia’s growth.
Recognizing Excellence and Driving Engagement
The event also honored NMK’s partnerships, with awards presented to clients for outstanding projects completed in the past year. Guests were treated to an immersive sound and light show powered by L-Acoustics L-ISA, complemented by captivating music from local artists, showcasing NMK’s expertise in delivering extraordinary AV experiences.
Adding an interactive flair, attendees received PixMob light wristbands that synchronized with the light and sound show, creating a memorable and engaging experience. Alex Kemanes, Regional Director of NMK Middle East, emphasized the company’s role as a trusted partner in Saudi Arabia’s AV industry, connecting global brands with local opportunities to deliver impactful solutions aligned with the Kingdom’s ambitious vision.
Positioning Saudi Arabia as a Key Player in the AV Landscape
The Saudi government’s emphasis on smart city initiatives and mega-projects like NEOM and Vision 2030 has heightened the demand for advanced AV solutions. This aligns perfectly with NMK’s mission to deliver transformative technologies tailored to the market’s evolving needs.
