CASIO Middle East and Africa FZE Celebrates 40 Years of G-SHOCK Legacy in Jeddah
In a groundbreaking collaboration, CASIO Middle East and Africa FZE, the regional subsidiary of CASIO COMPUTER CO., LTD., joined forces with Mahmood Saleh Abbar Partners trading Co, the exclusive distributor of CASIO products in the kingdom, to announce the grand celebration of the 40th anniversary of the iconic G-SHOCK brand.
The event, held in the vibrant city of Jeddah, Saudi Arabia on March 7, marks a significant milestone for the brand known for its innovation, resilience, and timeless appeal. The choice of Jeddah, a city blending cultural heritage with modernity, emphasizes the brand’s commitment to building on strong foundations while pushing boundaries towards the future.
Born from Kikuo Ibe’s vision for an indestructible watch, G-SHOCK was crafted to withstand extreme conditions, showcasing unparalleled toughness. Since its debut in 1983, G-SHOCK has led the watch industry with groundbreaking design and technology, setting new benchmarks for durability.
As G-SHOCK celebrates its 40th anniversary, it highlights a shift towards sustainability by incorporating eco-friendly materials in its watches. This move underscores G-SHOCK’s commitment to environmental responsibility and solidifies its position as a leader in sustainable innovation within the watchmaking industry.
The celebration in Jeddah also serves as a platform to unveil a series of limited-edition models, available in G-SHOCK stores across the Kingdom of Saudi Arabia. These exclusive pieces pay tribute to the brand’s history while offering fans and collectors a chance to own a piece of G-SHOCK heritage.
Mr. Takashi Seimiya, Managing Director of CASIO Middle East and Africa, expressed his excitement for the milestone celebration, stating, “The 40th anniversary of G-SHOCK in Jeddah marks a significant chapter in our journey, showcasing CASIO’s commitment to excellence and innovation. This milestone is a celebration and a reaffirmation of our promise to evolve and inspire.”
Mr. Mahmoud El Jabsheh, Senior General Manager at CASIO Middle East and Africa, outlined plans to expand G-SHOCK’s presence in the Saudi market, aiming to introduce groundbreaking designs and limited editions that capture the essence of G-SHOCK’s durability and innovation.
Mr. Ayman Kamil Tawfik, General Manager of Casio at Abbar Co, expressed his joy at the ongoing partnership, stating, “Celebrating 40 remarkable years of G-SHOCK is a testament to our strong collaboration and the brand’s legacy of innovation and resilience.”
The celebration in Jeddah not only commemorates a significant chapter in G-SHOCK’s history but also reinforces CASIO’s leadership in the global watch market. Looking ahead, CASIO remains committed to innovation, high-quality standards, and excellence.
