FancyTech Launches Inaugural A&M Awards
FancyTech has officially launched its first-ever A&M (Advertising & Marketing) Awards, a landmark initiative celebrating exceptional achievements in retail marketing, innovation, and brand engagement.
A Night of Celebration and Recognition
The awards ceremony was held at the JW Marriott Hotel Marina and welcomed over 40 nominated brands and top marketing professionals from across the MENA region and global markets.
Introducing THE TAG Awards
Known as THE TAG, the FancyTech A&M Awards is the first regional recognition platform dedicated exclusively to creative excellence in retail advertising and marketing.
Honoring Innovation and Effectiveness
With a focus on innovation, personalization, and effectiveness, the awards honored groundbreaking campaigns that demonstrated a strong blend of strategic thinking and creative execution across 14 categories.
AI-Powered Marketing Excellence
These included AI Marketing Excellence, Most Admired Retail Campaign, Influencer Collaborations, Customer Experience Initiatives, and more. FancyTech, a global leader in AI-powered commercial content, organized the event to showcase how artificial intelligence is reshaping content production, audience targeting, and storytelling in marketing.
Global Reach and Regional Commitment
Serving more than 1,000 clients across 10+ countries, FancyTech recently established its MENA headquarters, signaling its strategic commitment to the region. Its content solutions span end-to-end creative production and distribution across digital and social platforms.
Celebrating Creativity and Technology
“We are proud to launch the A&M Awards to highlight the intersection of technology, creativity, and marketing excellence,” said William Li, CEO of FancyTech.
An Independent Jury of Industry Experts
An independent, cross-disciplinary jury selected the award winners. The panel featured leading voices from academia, media, branding, and design, ensuring a balanced and credible selection process.
Recognizing Excellence in Retail Marketing
Among this year’s winners were major names such as Max Fashion, Nayomi, Centrepoint, Eyewa, Landmark, and Adidas, along with fast-rising innovators like Space and Shapes, Threads, and THAT Concept Store.
A Glimpse into the Future of Retail Creativity
The FancyTech A&M Awards 2025 sets a new standard in the region, recognizing how marketing is evolving through technology and storytelling. It is not just a celebration — it is a glimpse into the future of retail creativity.
